Tuesday, October 20, 2009

Cobra Shields $120,000 Sandals

How justifiable is the idea of using a poisonous cobra as a safety guard of luxurious sandals? London’s retailer Harrods has practiced this ‘wise’ idea for the safety of its shoe outlet of which the most elite pair is $120,000 (62,000 pound) sandals.

In today's age of motion and touch sensors and every other kind of high-tech gadget we've got for security of precious goods, Harrods in London recently took a unique step to protect a pair of very expensive shoes: they hired a poisonous cobra to stand guard Rene Caovilla’s beautiful pair of thongs festooned with ruby- sapphire- and diamond-encrusted was under the custody of the live Egyptian cobra during the launch of the shoe collection on 10 September.

Obviously this was a publicity stunt, not a real security effort, but I say good for them. That's pretty clever, and for all intents and purposes it worked. The cobra has since returned to its owner and the shoes are, I'm sure, under a more traditional lock and key type security system. Curious what kind of shoes warranted such a show? A pair of red sandals by Rene Caovilla that are encrusted with rubies, sapphires, and diamonds and valued at about $120,000.
Security experts may counter it but hungry photographers would not skip this photogenic moment. Harrods spokeswoman confessed that the cobra was deputed especially for unveiling of the shoe collection and has been returned to its proprietor.

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