Saturday, September 12, 2009

Jimmy Choo to launch H&M collection

Jimmy Choo, the British accessory brand best known for its celebrity footwear, is creating a collection for H&M. This latest fashion coup for the Swedish chain, announced today, is their seventh big name designer range since Karl Lagerfeld's collection launched in 2004.
Following on from this summer's hit two-part collection by Matthew Williamson, it will be the first H&M designer range to revolve around accessories, with a focus on footwear and bags.
Famed for its posh party shoes and given mass appeal by Sarah Jessica Parker's character Carrie Bradshaw in Sex and the City, Jimmy Choo's new range for H&M is to include around 15 different pairs of women's shoes.

H&M customers can expect to pay from £40 for a pair of ballet pumps to about £180 for boots. This is considerably cheaper than the real deal, with average Jimmy Choo shoes costing between £450 and £495, and up to £2,000 for boots in an exotic skin, such as crocodile. This launch also marks the debut of Jimmy Choo clothing, with a small women's capsule collection to accompany the accessories, and another first for the luxury brand: a series of men's shoes, bags and clothing.
Tamara Mellon, the founder and president of Jimmy Choo, is overseeing the project. She has described the designs as "the perfect party pieces to buy now and then wear out that night".
A former accessories editor at British Vogue, Mellon launched Jimmy Choo as a ready-to-wear fashion label in 1996, a partnership with shoe couturier Jimmy Choo.

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